From model to designer, we present Sophie Moulds

The most successful Miss Wales in recent years is leaving the world of the catwalk for a life in business with the launch of her online accessory business.

Sophie Moulds, from Ferndale in the Rhondda Valley, won Miss Wales in 2012 and went on to place second in the Miss World final in Mongolia that year winning the titles of Miss UK and Miss World Europe 2012.

At the time she was studying business management in Cardiff University and went on to graduate with a 2:1 in 2014.

Since graduating, Sophie has worked as a professional model in London but has always had her sights set on running her own business.

This summer, she put that dream in to reality with the launch of Sophie Elizabeth London ( – an online accessory business aimed at a discerning fashion customer.

Currently the site offers phone cases for the Iphone market and very shortly the range will include cases for a variety of other brands too.

Sophie will be showing her accessory collection at Cardiff Fashion Week this year at the event’s designer village and catwalk shows at Cardiff Masonic Hall on Saturday 29 October. Along, with a host of other Welsh retailers and designers, Sophie’s hoping the platform will provide her with an opportunity to sell for Christmas and beyond.

Within a month of its launch, Sophie Elizabeth London has sold hundreds of units and has exceeded all of its founder’s expectations.

The products are classy and sophisticated and fill a gap in the market for those who want a stylish as well as a practical solution to a phone cover. We have launched through social media and have been lucky to have had a few mentions by the reality TV stars which has really helped create a buzz.”

While phone cases are currently the only product available through Sophie Elizabeth London, Sophie does have plans to expand the range very soon.