Dolled Up Days for Ty Hafan

Businesses and organisations across Wales are being invited to inject a touch of glamour in to the workplace in October by holding Dolled Up Days for Tŷ Hafan.

The fundraiser is being arranged in partnership with us Cardiff Fashion Week.

They are our official charity and are also celebrating 18 years of being there for children with life limiting conditions, and their families.

You often hear of workplaces doing dress down days for good causes, but in the spirit of Cardiff Fashion Week, we are encouraging people to really glam up at work one day and donate to Tŷ Hafan at the same time.

It’s an opportunity to get out your favourite dress or suit that you once wore for a special occasion and have never had the chance to wear again. We think it will be a lot of fun and will add a fun feel to the workplace.

Chloe Payne from Tŷ Hafan said: “As it’s our 18th year, there’s even more reason than normal to arrange a Dolled Up Day and celebrate with us. People can just dress up and donate or really push the boat out by doing all sorts of things like organising a high tea at work or decorating the office in a party mood. We are really looking forward to seeing the pictures!”

To launch Dolled Up Days, Miss Wales 2017, Hannah Williams from Bridgend took part in a photoshoot with Tŷ Hafan’s shop, Emporium in Royal Arcade, Cardiff. The shop specialises in vintage clothing and has a selection of glamorous outfits on sale from yesteryear.

Businesses or organisations who would like to get involved can contact tŷ hafan supporter care team by emailing supporterservices@tyhafan.org

TOBIAS MALFOY WILL SHOW AT #CFW2017

One of the exciting new designers we are looking forward to featuring at #CFW2017 is Tobias Malfoy.

Tobias holds a distinction in Foundation Art & Design and a 1st Class Diploma in Fashion Design from the the University of South Wales.

With the assistance and guidance from The Princes Trust, Tobias has now founded his own namesake design label. Based in Cardiff in his own private atelier, with a focus on high end womenswear, both pret-a-porter and demi-couture Tobias has ambitious plans to expand into more categories such as menswear and accessories as his business grows. Only established this year, Tobias Malfoy has already received major interest from customers and brands around the world, most notably Louis Vuitton in Paris and Danny Choo in Japan.

Involvement with Cardiff Fashion Week has always been a goal for Tobias – and we are delighted to welcome him on board.

He said: “It’s a great platform to showcase the label and collections, and be a part of a local creative community. I want to show Cardiff, Wales and the rest of the country what Welsh talent, creativity and design we can offer”.

USW presents ‘Barhau’ at #CFW2017

Due to the success of SELF, at last year’s Cardiff Fashion Week, the University of South Wales are pleased to be invited to present their students collections for the second year. Changing from last year, the university has opened up the opportunity to students, graduates and members of staff to contribute to the final show. They are keen to show the full circle of education from student to professional within the industry.

In support of Cardiff Fashion Week, the University of South Wales will be running their own events during the week, all taking place at the Atrium building, the centre for creative industries. In the hope of creating a larger fashion voice in wales, the concept behind those who have set up Cardiff Fashion week.

The title of the University of South Wales collective collaboration is Barhau – which is Welsh for continuing or enduring. They are determined to lead the way of thinking and designing, focusing on sustainability, with the belief that fashion needs to become more ethical, socially aware and responsible in order to meet the demands of the modern consumer and the demands of our world’s changing resources. Along with promoting the endurance of Wales and its heritage.

Carmarthen School of Art joins CFW 2017

Our catwalk theme for Cardiff Fashion Week 2017….

Since the 1980’s Avant-garde Japanese fashion has transformed the world of couture. This new wave of conceptual designing, which embraced the language of deconstruction in its nonconformist state, which is still very much felt in the fashion industry today.

Key visionaries such as Issey Miyake and Yohji Yamamoto have led the way in redefining our notions of beauty and expression within fashion, employing their somewhat radical concepts to defy convention. A force which unites Japanese design is the attention to material exploration, transforming fabric, form and pattern cutting techniques.

Denim and Jersey are two fabrics that hold two very different properties – one having a structural solid quality. These qualities, coupled with the notion of Japanese fashion will make for an interesting combination of styles.

About us….

Carmarthen School of Art supports the most promising students studying within West Wales; we give them the valuable opportunity to learn design and garment construction techniques.

We stand committed to providing a strong technical platform for fashion designers to flourish with accomplished technical skills whilst carrying out garment design and production to the highest of industry standards.

And here’s some background on what students can expect to learn at the school….

• Students have explore pattern cutting techniques; shape and silhouette; drapery and folding techniques such as origami in order to develop your design work.
● gather visual research and analyse trends in order to produce an established range of fashion design concepts
● establish knowledge and proficiency when interpreting design concepts through flat pattern cutting and/or modelling on the garment stand
● show effective use of production processes and display a broad range of accomplished technical skills whilst carrying out garment production to industry standard

Celebrating ‘independent’ fashion

Who doesn’t love the excitement of finding something special is an independent fashion boutique? Don’t get me wrong, high street is the backbone of our fashion industry in Wales, but there’s something special about the unknown behind the doors of a unique boutique.

It’s not an outer body experience as such – although it can come close :) – it’s just the feeling of finding something special or different which gives you a real fashion boost.

Many of us head straight for the independents when we’ve got an occasion coming up. Most of us don’t want to turn up at a do wearing the same as someone else. And that’s the danger of high street. I’ve done it. Went to a party and someone else had the same dress. You have to embrace the clash and dance the night away regardless – but it really isn’t the best!

The other beauty of the independent is the customer service. The owner is often on site and really wants the best for you. She wants you to choose well because she wants you to come back. You pay her mortgage, you feed her kids!

We know there are some cracking independent stores around Cardiff and Wales and in Cardiff Fashion Week 2017, we are dedicating an independent space on the catwalk and shopping village to show off, celebrate and support those fashion finds that stock the brands we love to wear.

So if you are an independent with a big personality but a limited marketing budget, then Cardiff Fashion Week is calling out for you. That’s one of our promises – to provide a platform that is accessible to all showing the real variety of fashion in Wales. That’s what gives it depth and interest and difference.

A look ahead to Cardiff Fashion Week 2017

In 2016, we were told we had created an authentic fashion week. Of course, that is what we had planned but after a two year absence it was particularly important to provide an opportunity which had real value for the Welsh fashion industry. Our intention was to create a space where young designers, emerging designers and established designers could come together to showcase their collections, network and of course do business.  The end result was a week which demonstrated the real wealth of talent we have here in Wales. While called ‘Cardiff’ fashion week, the event is indeed a platform for the whole of the country but using this fantastically creative capital city of ours as a window to the world. Reassuringly, the media have supported us in their numbers. The broadcast media, Welsh speaking channels, traditional dailies and lifestyle titles all featured Cardiff Fashion Week. The online community welcomed us too with bloggers and Instagrammers finding lots of reasons to talk fashion. With the backing of a number of supporters, sponsors and partners, we began to see what could be done with a fashion week in Wales for Wales. And that means we’re back with all cylinders firing for 2017. This year, the event will take place from 28 October -  4 November with a series of events (currently in the planning stage) gearing up for the finale which will be a number of catwalk shows and a fashion village in the curious and quirky space that is Cardiff Masonic Hall. We know we scratched the surface in 2016 and we expect 2017 to go up another level. What was achieved last year has given us an appetite for more. There’s some amazingly creative fashion minds here who deserve, want and need a route to market on their doorstep. Let Cardiff Fashion Week 2017 commence – we look forward to seeing you there.

Emiah Elliott – Guest blog

My name is Emiah Elliott, I’m 21 years old and I have recently graduated in Fashion Apparel Design and Construction at Trinity Saint David’s University of Wales. Inspired by dreams, this collection of contemporary evening wear is symbolic of dream duality. The collection symbolises the fine line between dreams and nightmares through the seemingly light and playful prints, but up close show a more sinister side. Through the shapes within the garments I have attempted to capture the essence of dreams, fleeting views through delicate fabric, conveying to the viewer the nature of our dreams.

After graduating in the summer I was fortunate to have the opportunity to intern at an established fashion house, an experience which was invaluable. As a result of this experience, in the future I hope to further my career by working for other couture fashion houses to gain further experience and to develop my design skills. Eventually I hope to create a successful fashion brand of my own.

I am thrilled to be given this opportunity to show my collection at Cardiff Fashion Week. Cardiff Fashion Week is an innovative platform and a great opportunity for established brands and emerging Welsh designers to showcase their work to the fashion industry. The exposure that Cardiff Fashion Week gives to young designers is essential for keeping Welsh fashion at the cutting edge of the industry.

Dirty Martini joins forces with #CFW2016

Martinis Old Favourites Group Shot

 

Dirty Martini has joined us to support Cardiff Fashion Week 2016, and we couldn’t be more excited for what’s in store.

In case you hadn’t heard the news, the London-based bar group has chosen Cardiff as its first bar outside of London to showcase its spirited sophistication. Everyone is already talking about it, and anticipation is high.

If you’re looking for sophisticated after work drinks or a new Saturday night haunt for you and the girls, get ready, because Dirty Martini opens to the public on St Mary Street on Saturday 29th October.

With hand selected fresh ingredients, premium brands and an enthusiastic team of mixologists, Dirty Martini will be bringing some of its dirty spirit into Cardiff city centre.

The menu will feature over 50 cocktails, including its bespoke Martini range, such as the Kiwi and Coconut Martini, the Citric Honey Dew Martini and the Dragon Fruit and Pomegranate Martini.

A selection of beers, wines and other drinks will be available as well as a mixture of food options.

With capacity for 750 people, the bar will be open from 3pm until 2:30am Monday to Thursday, 12pm until 2:30am Friday and Saturday and 3pm until 2:30am on Sunday.

The passion of Dirty Martini can be found everywhere in its bars, from the beautiful martinis, glamourous interiors, to the expertise of their mixologists behind the bar. We can’t wait to celebrate their opening this month. For more information and to get on the guestlist visit www.dirtymartini.uk.com/cardiff

Why we’re asking you to Love Your Clothes for Cardiff Fashion Week – guest blog

How much do you love your clothes?  As you’re here on the Cardiff Fashion Week website the answer is probably quite a lot.  But how much do you really love them?  That’s the question we are posing for Love Your Clothes Cardiff, 24 – 29 October, in conjunction with Cardiff Fashion Week.

As Cardiff celebrates the very best in Welsh fashion design and retail, our Love Your Clothes campaign is encouraging all fashion-lovers to give each item of clothing you own some extra love.

Why?  Because every year we throw an estimated £140 million worth of used clothing away – that’s around 350,000 tonnes of clothing unnecessarily making its way to landfill in the UK.   And in the average UK household, nearly a third of clothes haven’t been worn in the last year – that’s wearable clothing worth over £30 billion in total hiding at the back of our wardrobes.

How can you help?  By extending the life of your clothing through care and repair, giving it a new lease of life through up-cycling or refashioning, finding it a new loving home through swapping or donating, and keeping all clothing out of the bin!

We are delighted to be collaborating with Cardiff Fashion Week to put on a week of fun free family-friendly fashion activities for Love Your Clothes Cardiff.  With all eyes focused on local talent and the latest trends it is a great opportunity to get our message out there and encourage you to think about the life of your clothes.

Our website is always full of hints and tips to get you started, and now it is bursting at the seams with FREE events you can try your hand at as part of Love Your Clothes Cardiff.

We are really excited to be part of Cardiff Fashion Week’s Designer Village in the Masonic Hall on Saturday 29 October, where here we hope you’ll be inspired by Super Crafters Julia and Sarah from The Sustainable Studio.  You can discover how to re-create the latest trends, re-fashion and accessorise a pre-loved shirt, and pick up some quick fashion-fixes in their free Sustainable Fashion Masterclasses.

The Castle Emporium will be our home for a special Sewathon on Wednesday 26 October.  If you want to help shape the look of the festival season, sign up to join us and refashion, stitch, embroider, embellish, and transform jeans into must-have shorts to be sold on Oxfam stalls at Glastonbury, Bestival, Boomtown and Womad.

With the help of our Super Crafters you can also learn how to re-fashion your wardrobe with lots of different upcycling workshops throughout the week.  There might also be some fashion-finds to be had at our free Love Your Clothes Swap Shop at the end of the week.

If you love your clothes now, we hope you’ll REALLY love them after Love Your Clothes has come to the city for Cardiff Fashion Week.  And we hope you will continue to love them and get the most out of their life.

#LoveYourClothesCardiff

 

EthEco design at Cardiff Fashion Week

Independent EthEco design Haus Scarlet Etoile, has been making waves with the Big Blues, (as part of their ‘into the blue’ collection of conscious clothing). Using unusual re-contextualised materials, as well as natural organic fabrics with creative construction techniques.  It is not just about impact, it is about the physical and the intangible heritage of what we wear, how we wear it and why, it is a matter of perception and perspective.

The Big Blues are truly and deeply statement pieces, in the original sense.  Highlighting the destructive impact of fast fashion and the commercial garment industry upon the worlds water quality and health. ‘Each and every one of us, need to be aware of the choices we make as consumers and the consequential effects of those choices’. With an increasingly enormous quantity of barely used resource hungry items ending up in landfill, and deep sea creatures ingesting synthetic microfiber particles (which are released when fabrics are washed). It is time to really reconsider the true cost of clothing upon consumers, including factors of latent pollution and its impact upon the health of global society and our environment.

The worlds waterways, lakes, oceans and seas are as life giving as they are inspirational, reminding us of the eternal ebb, flow, and flux of existence itself. In an era where almost everyone is virtually connected we are often less mindful of the physical real life connections and consequential effects of our deeds, desires and decisions.

Scarlet Etoile focus on creating individual items of clothing, with each entirely unique piece being completely designed and hand made in Wales.  Constructed with care for our environment and a concern for social conscience, the bespoke methods used in crafting every piece minimise waste, allowing us to tread more lightly upon the earth.

With the ‘Daughters of White Memory’ IRL tour we have been reflecting upon the interactions between the wearer and what is being worn, the connections of place and heritage between people and the material objects we choose to use to define ourselves. How we re-contextualise the material world and immaterial ideas to fit a standard (or to stand out), is a choice we make.  We personalise, we adapt, we change and rearrange to make our individual appearance a reflection, not of what we are, but what we wish to be. But the future is as yet unwritten, and so make of it what you will, be mindful of intention, heed the lessons of the past, be true to what is truly important, for those are the things which will last.

The Daughters of White Memory in collection created, collated restated, the spectrum of pure essence, torn and reborn, by a filament of light shed upon converging temporal renegotiations.

Where each item is made from many things, the reconfiguration of what was and what has been consumed and dis-guarded to become recounted and included within the narrative of the fabrication of form. A form that feeds from function and use rather than superficial face value, or aesthetical surface judgements.  Fabricated forms that have deep physical and metaphysical meanings with a heritage of depth, containing the question of ever changing context, amidst the ebb and flow of the transitory nature of human expression.

SELF – by the University of South Wales

SELF” is a collaboration of fashion designers from the University of South Wales alumni and final year students. Each designer is trying to highlight the conversation of gender identity becoming blurred and pushing the boundaries to be accepted whatever, whoever, wherever and whenever you are. To just be yourSELF.

The designers see gender as not biologically intrinsic, but socially taught. So using this concept, the designers have interpreted “SELF” in their own unique way.

Llen Hembrow’s SELF collection, is about putting yourself wherever you feel comfortable within the binary of male and female. Tailoring is used as a huge influence on designs, with attention to details and perfect engineering of garments. Llen’s fabrics are used to illustrate the bridging of the gap between the traditional tailoring and the contemporary society we live in, where sustainability is the future of fashion.

Melanie Yau, has created a unisex collection that has the combination of Chinese and Japanese cultures. Intricate origami placement that anybody can wear. Making fashion art.

Lilian Vonda Clare Sutton’s interpretation of the concept SELF is that the clothes we wear are like a second skin, so they should act the same, with garments adjusting and altering to fit individual shapes as people age and grow.

Other designers being featured in SELF are Zaynub Qayoom, Bethany Fletcher and Molly Owen.

The university is excited to be part of Cardiff Fashion week showcasing the accumulation of the designers’ hard work as part of the BA Hons Fashion Design course. Along with supporting the future of fashion and emerging talent that could raise the profile of Cardiff as a fashion capital.

Paris inspired Pad Decco – a guest blog

As some of you may have seen in store, Pad Deco introduced a small fashion collection earlier this year called ‘Pad Deco Style’, this was our first venture into the world of fashion design and super exciting for us.

On our travels we had discovered a fantastic textile designer in Paris who was designing for the large haute couture houses such as Chanel and Dior and we managed to secure some beautiful lengths of boucle in a variety of colours so that we could create a small number of very special pieces. Like children in a candy shop we also discovered this beautiful little Atelier in Paris that was making beautiful trimmings and vintage embellishments, of course we couldn’t say no having discovered our beautiful fabric, we needed the exquisite trimmings to adorn it….

We have been working with a fashion designer in Sussex for a number of years who has been teaching some workshops for us on fashion and design, we approached her to work with us in creating two or three interchangeable styles where we could take a classic style such as Chanel and make it rock with some clever embellishments and accessories. The collection consists of three differently designed jackets a smart pencil skirt and some sassy shorts!

Our accessories collection sees the creation of our beautiful silk velvet corsages made using traditional French flower making techniques, some of which include gorgeous feathers and Swarovski crystals. We have also launched a collection of collars and cuffs with cool trims such as leopard, vintage buttons and pearls that can be worn with denim for a sleek smart casual look or with your going out gear to add glamour and extra design flair.

Pad Deco is super excited to be involved with Cardiff Fashion Week for the first time not just because it gives us the chance to show our collections but because we are great supporters of all creative pursuits; we are particularly interested in being part of something that gives a platform to immerging talent and we totally cant wait to be in the midst of what we know is going to be a ‘sparkling’ week.

 

 

#CFW2016 is nearly here….

Cardiff Fashion Week is a vision, an opportunity and a platform for Wales, in Wales.

And why not? We have a fashion product to be proud of and there’s every reason why it should be supported and promoted on its doorstep. That’s what Cardiff Fashion Week is all about.

The energy, talent and enthusiasm for fashion in this great little of country of ours is boundless. Apologies to Welsh football, but we, like you, are together stronger. That’s why on 29 October, we are coming together with a series of catwalk shows and a designer village to bring together those designing, studying and retailing fashion in Wales. As the Welsh capital, the city is the window to Wales and we are thrilled to have representatives from all corners of the country involved.

It’s a new concept – which is a stand-alone project – financed by those involved and some generous sponsors, most notably Maserati, to create a regional fashion week which has integrity while at the same time is accessible for all.

So…

If you work all month, get paid on a Friday and go shopping on a Saturday – our fashion week is for you.

If you are creating, planning, sewing, selling or designing in a fashion business in Wales – our fashion week is for you.

If you are studying, learning, planning and wanting a career in fashion – our fashion week is for you.

If you are on a budget and want to make fashion go further – our fashion week is for you.

If you want to support local talent – our fashion week is for you.

If you like a girls day out – our fashion week is for you.

 

We have a line-up that we are very proud of featuring the following organisations:

Maserati

House of Fraser

Dirty Martini

University of South Wales

Jaxxon House

Sophie Elizabeth London

Chapel 1877

Coleg Sir Gar

WRAP CYMRU / Love Your Clothes

The Emporium

Clare Johns

Swag and Tassell

The Power of Greyskull

The Dressing Room

Pad Decco

The Style Team

The Square, Monmouth

Capello Barbers

Scarlet Etoile

Ceris Mair Design

Michelle Marshall Salon

Emiah Elliott

Red Handed

 

See you there….

Get tickets:

 

Who is Mrs J?

Clare Johns established her own luxury fashion label in 2015, fuelled by her passion for style, design and her countryside lifestyle. Through her collections, it is clear to see her passion for structured cuts that flatter the feminine figure and the uniqueness brought by the luxurious, original materials made from the wool of her own farm animals. Prior to starting her label, Clare achieved a BA Hons Fashion Design Degree from the University of Wales, and has been running her seamstress business under the name Mrs J, where she has received endless praise on her friendly, helpful and passionate service and personality.

From shearing to sewing, Clare puts her heart into designing and creating luxurious tailored classics, and unique statement pieces in each collection. The designs are idyllic for the independent woman who values quality, style and sustainability, whether heading to meetings in the city, or holding events at their rural home.

With a vision to support sustainability and local creators, Clare is devoted to ensuring that the entire process of her collections is kept within Pembrokeshire, where each piece is lovingly handmade and designed to last a lifetime, in style and in quality.

As Clare Johns is currently undergoing re-branding, the new e-commerce website will be up and running soon, so keep an eye out at www.clarejohnslabel.com

Guest blog from Kath at Power of Greyskull

I created of The Power of Greyskull just over two years ago. Here at TPOG we design and makes all our sportswear in house in our studio in Penarth, Cardiff. Our fabrics are woven in Italy and printed in Keighley in Yorkshire.

My background is a degree in fashion design, several years of working as a designer for the high street, a redundancy, love for yoga, exercise classes and roller derby and a passion to be able to provide any person of shape or size with excellent fitting sportswear.

We make all of our stock designs in standard sizes but we also offer a made to measure service where we can make all our items to each individual’s needs. There are a lot of people out there who do not fit conventional size guides and we love that we can help everyone wear something that fits them perfectly.

All our fabric is 83% polyester 17% spandex and is breathable and can be washed up to 40 degrees.

My print inspiration comes from anything and everything. Cats, Unicorns, Dinosaurs, the constellations, meadows, mountains. The list is limitless. We ask our clients what they would like to have and we make those desires a reality.

Our passion at TPOG is to make everyone feel special in their clothing and offer something that isn’t readily available on the high street.

We currently offer leggings, capris, running shorts, cycles, crop tops and vests but we will also shortly be offering weight lifting outfits, dance leotards, padded cycling shorts and rash vests.

Our small company has grown rapidly over the last few years and we are very excited to be part of Cardiff Fashion Week.

From model to designer, we present Sophie Moulds

The most successful Miss Wales in recent years is leaving the world of the catwalk for a life in business with the launch of her online accessory business.

Sophie Moulds, from Ferndale in the Rhondda Valley, won Miss Wales in 2012 and went on to place second in the Miss World final in Mongolia that year winning the titles of Miss UK and Miss World Europe 2012.

At the time she was studying business management in Cardiff University and went on to graduate with a 2:1 in 2014.

Since graduating, Sophie has worked as a professional model in London but has always had her sights set on running her own business.

This summer, she put that dream in to reality with the launch of Sophie Elizabeth London (www.sophieelizabethlondon.com) – an online accessory business aimed at a discerning fashion customer.

Currently the site offers phone cases for the Iphone market and very shortly the range will include cases for a variety of other brands too.

Sophie will be showing her accessory collection at Cardiff Fashion Week this year at the event’s designer village and catwalk shows at Cardiff Masonic Hall on Saturday 29 October. Along, with a host of other Welsh retailers and designers, Sophie’s hoping the platform will provide her with an opportunity to sell for Christmas and beyond.

Within a month of its launch, Sophie Elizabeth London has sold hundreds of units and has exceeded all of its founder’s expectations.

The products are classy and sophisticated and fill a gap in the market for those who want a stylish as well as a practical solution to a phone cover. We have launched through social media and have been lucky to have had a few mentions by the reality TV stars which has really helped create a buzz.”

While phone cases are currently the only product available through Sophie Elizabeth London, Sophie does have plans to expand the range very soon.

CFW calls on fashion design students

Cardiff Fashion Week is calling on fashion design students to get involved in this year’s event.

The call comes from the organisers who are determined to make the week accessible for emerging designers keen to get a break in the fashion world.

The opportunity to showcase their collections at the premier fashion event in Wales is being offered at a token cost of £50 plus vat per student. The offer also applies to recent graduates who have just finished their official studies. It is open to students who have studied design in Wales or who are Welsh and studying in other parts of the country or even overseas.

Paula Abbandonato, organiser of Cardiff Fashion Week, said: “Being part of a fashion week which is close to home and recognised as the main fashion event in the Welsh calendar is an opportunity we feel we must make available for students and recent graduates.

“If we are to encourage home grown talent to stay in Wales, these opportunities must be available on their doorstep. They are the future of fashion and we are looking forward to having them and their collections on board.”

Carys wins the upcyle challeng with ‘Betgwn’

A designer from St Dogmaels has won the Cardiff Fashion Week upcycle challenge to transform a bag of charity shop clothes into a collection fit for the catwalk.

Carys Hedd – who has her own label called Wench – was chosen by the judging panel for the make- over of a woman’s jacket, men’s jacket and woman’s skirt in to a funky take on a traditional piece of Welsh clothing called the Betgwn.

Historically, the Betgwn is the jacket worn under the shawl by Welsh women in what we now recognise as the Welsh national costume. It is a fitted jacket with buttons, nipped in at the waist with a longer tail at the back.

Carys presented her take on the Betgwn to a panel of judges from Cardiff Fashion Week and Ty Hafan in the Welsh capital last month. After difficult deliberations by the judges, she was chosen as the challenge winner.

The item – along with others in her collection – will be displayed as part of a live shop window on October 1st in Ty Hafan’s Emporium store in Cardiff. It will also feature on the catwalk at Cardiff Fashion Week on Saturday 29 October and will go in a silent auction during the week to raise money for the children’s charity.

For Carys, the win is the first step in her vision to see the Betgwn re-introduced to the Welsh fashion scene.

She said: “The beauty of the Betgwn is its classic cut which combines all the historical qualities of great tailoring. It follows the lines of the body, flatters the female form and is suitable for all women of all sizes. Traditionally, it’s meant to be worn with a skirt or a dress but in today’s age can work as well with jeans or trousers.”

Carys’s dream is to see the Betgwn go in to production using organic Welsh wool which is locally produced.

Currently, Carys sells her Wench label from her workshop called Melfed in Cardigan. She also sells directly to the public at festivals and other special events across the country.

The inspiration behind her work comes from a desire to create unique upcycled clothes which transform the wearer in to an walking art form.